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Kapiti
New flavors 360° campaigns

Kapiti Ice Cream – Celebrating New Zealand’s Essence

Last December, we travelled once again to New Zealand to bring to life two new 360° campaigns for our long-time client, Kapiti Ice Cream, a brand deeply rooted in the land, nature, and spirit of Aotearoa. Known for its premium quality and exceptional ingredients, Kapiti embodies the richness and authenticity of New Zealand in every scoop.

Over three intense shooting days, our 15-person crew journeyed across five stunning North Island locations, capturing the country’s raw natural beauty, an integral part of Kapiti’sidentity. The result: two fully integrated campaigns, including OOH, TVC, social media content, and point-of-sale materials, crafted to showcase both the timeless Vanilla and the new indulgent Affogato flavours.

Each story we told celebrates not only ice cream, but the landscape, craftsmanship, and spirit that make Kapiti truly unique.

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Client

Kapiti Ice Cream

Director

Antoine Janssens

Creative and Production Studio

TOAST Studios

Talents

Renée Wilkins and Lachie Oliver-Kerby

Executive and Creative Producer

Gilles Sandoz

Producer

Amanda Jenkins

Line Producer

Valentine Taylor

DOP

Ben Mikha

Photographer

Antoine Janssens

1st Assistant Camera

Ethan James

2nd Assistant Camera

Avito Alefosio

Drone

Antoine Janssens

Gaffer

Julian Wagner

Runner

Tia Smith

Social media and BTS Footage

Taylor Prichard

Location Manager

Zoe Mackness

Hair and Make-up and Wardrobe

Jules Armishaw

Casting

Sarah Hough

Editor

Antoine Janssens

Colorist

Antoine Janssens

SFX

Richard Curtis

Music and Sound Design

Michael Boga

Canon
EOS C50
Directed by Antoine Janssens
SCOTT X GORE-TEX
Built for the ride – Made for the future
Directed by Florian Fatton
Dreyer’s and Edy’s
Enjoy a little extra
Directed by Louis Vielle