Presenting the campaign for Dreyer’s and Edy’s Rocky Road and Triple Fudge Brownie. Our first collaboration with director Louis Vielle, the project was shot in New York City and brought a magical world to life through a blend of VFX and practical production.
From film and photography to social content, our team crafted a cohesive campaign capturing the playful indulgence that defines Dreyer’s and Edy’s.
Client
Dreyer’s and Edy’s
Director and Photographer
Louis Vielle
VFX Supervisor, CGI Direction and Production
Julien Mercier
Creative Director
Antoine Janssens
Creative Studio
TOAST Studios
Production Studio
TOAST Studios, Savvie
Executive and Line Producer
Katia Lallart
Executive Producer in New York
Sacha Di Bona
Producer in New York
Zak Riddle
Production Assistant in New York
Taylor Meyers, Walter Perez, Eric Grisanti
Talent
Mathieu Szymkowiak, Nina Vu
DOP
Charlie Severe
1st Assistant Camera
DJ Carroll
BTS Footage and Social Media Filmmaker and Editor
Logan Lambert
Gaffer
Frederick Lam
Grip
Michael Kyriakides
BB Electric
Isaac Rosenthal
BB Grip
Francis Hernandez
DIT
Thomas Wong
Groomer
Amy Farid
Set-Designer
Michael Sturgeon
Lead Assistant
Ryan Schaefer
Set Design Assistant
Ash Picon
Set Design Assistant
Jules Onate
Food Stylist
Brett Kurzweil
Food Stylist Assistant
Gerri Noack
Stylist
Mikeadler
Stylist Assistant
Zhane Norma
Seamstress
Samantha McElrath
Editor
Nick Read
Colorist
Alejandra Lescano
Music Composer
Nicolas Mouquet and Antoine Geluck
Sound Design
Defacto Sound
Copywriter
Alastair Beaton
