For the launch of their latest cinema-line camera, the Canon EOS C50, Canon turned to our director Antoine Janssens. The brief: no limits, no shortcuts - show the camera’s true power. Partnering with our friends at Scott Sports, we brought “DRIVEN” to life, a film that follows the raw perseverance of a road bike athlete and the technology built to keep pace.
Client
Canon
Agency
Verri Media
Director
Antoine Janssens
Production
TOAST Studios
Executive Producer
Gilles Sandoz
Line Producer
Gilles Sandoz & Katia Lallart
Talent
Simon Progin
DOP
Antoine Janssens & David Baumann (studio)
Photographer
Fergus Kennedy
AC
Quentin Schwarz - Sylvain Lugrin - Julien Lederman
Camera car / grip
Altamont Production
FPV drone
Alexandre Coquoz
Gaffer
Dylan Endrion
Runner
Judith Henry
BTS Footage
Nick Kennedy
Editing
Antoine Janssens
Location Manager
TOAST Studios
Colorist
James Bamford – RASCAL COLOUR
Music & Sound Design
Antoine Janssens
Audio Mix
Tijany Bacci
VO
Brandon Thornhill
Special thanks
Scott Sports - Hugues Kervyn
