BMW - Facchinetti Automobiles

A family story

Facchinetti Automobiles desired to communicate about the values they express, the brand BMW and their ambassador Séverin Lüthi*. TOAST received the mission to realize a new TV and digital campaign called “A Family Story” based on heritage, respect, love and performance. The film was shot in the area of Thun, where Séverin Lüthi comes from. This was a great challenge because the wished length for the commercial was only 20 seconds. This pushed TOAST to target only the essentials.

*Coach of the Swiss Davis Cup and Roger Federer.

Our role
Design concept
A Family Story Launch Video Campaign - TV
Still content for social media

Executed in 2020

BMW - Facchinetti Automobiles

Some still content from the video shooting