BMW - Facchinetti Automobiles
A family story
- Agency
TOAST - Director
Florian Fatton - DOP
David Baumann - 1st assistant & drone operator
Dylan Endrion - Storytelling
Gaëlle Gygax-Zosso - Photographer
Tobias Meyer - Make up
Noelia de Jesus - Stylisme
Juliet Martin - Music
Tijany Bacci - Special Guest
Severin Lüthi
Facchinetti Automobiles desired to communicate about the values they express, the brand BMW and their ambassador Séverin Lüthi*. TOAST received the mission to realize a new TV and digital campaign called “A Family Story” based on heritage, respect, love and performance. The film was shot in the area of Thun, where Séverin Lüthi comes from. This was a great challenge because the wished length for the commercial was only 20 seconds. This pushed TOAST to target only the essentials.
*Coach of the Swiss Davis Cup and Roger Federer.
Our role
Design concept
Storytelling
A Family Story Launch Video Campaign - TV
Still content for social media
Executed in 2020
