BMC
Kaius 1 | One
| Client | BMC |
| Agency | TOAST |
| Director | Florian Fatton |
| 1st Assistant | Dylan Endrion |
| 2nd Camera | Julien Ledermann |
| Aerial Footage | Dylan Endrion |
| Drone FPV | Louis Coubes |
| Photographer | Patrick Güller |
| Aerial Light | Cyril Neri |
| Editing | Florian Fatton |
| Production | TOAST |
| Producer | Alicia Piattini, Fritjof Hilgenfeldt |
| Riders | Nils Correvon, Romaine Pillonel, Karolina Migoń |
BMC, the Swiss bicycle manufacturer known for making high-quality road, mountain, and gravel bikes, has a strong reputation in the cycling world. In recent years, BMC has been at the forefront of the gravel bike trend, releasing several new models that have received rave reviews from riders all over!
This year, the brand is releasing its new speed gravel bike called KAIUS, which is designed for riders who want a fast and lightweight bike that can handle different terrains.
This is where TOAST comes in, working hand-in-hand with BMC to create a powerful concept around the speed of light for this new campaign. An audacious challenge to shoot at night, across Switzerland, which was a unique experience for all.
Watch the video and get ready to chase the light!
photography
Behind the Scene
