This Mother’s Day, we teamed up with Parisian based photographer Charles Helleu to create a bold visual story for TAG Heuer — modern moments, iconic watches, and a playful nod to the racing spirit that drives the brand.
Client
TAG Heuer
Photographer
Charles Helleu
Creative Studio
TOAST Studios
Production
TOAST Studios, Dilshan Karu
Creative Director and Producer
Gilles Sandoz
Line Producer
Dilshan Karu
Hand model
Anais Nyl
Lightning assistants
Geoffrey Valier, Victor Pascal
Set Design
Joseph Hoffmann
Nail art
Elsa Durrens
Post production
Bilel
