Vuori Spec Project
Inspired by nature, dress with purpose
Stills
This spec project, created by Lauren and Antoine, blends the beauty of nature with the essence of athleisure. Based in Encinitas, CA—home to Vuori Clothing—Lauren and Antoine set out to capture the spirit of well-being and activewear in a fresh, nature-inspired concept.
The project is inspired by the vast, untouched landscapes of White Sands National Park in New Mexico. The minimalist beauty of the area reflects the limitless potential of both the body and mind. With Vuori's performance apparel at the core, the vision captures movement and energy against the white dunes, symbolizing the balance between personal well-being and nature.
The creative direction for this project is rooted in the simplicity of the environment, focusing on movement and the natural beauty of open spaces. It highlights how dressing with intention and connecting with nature's vastness can inspire a sense of boundless possibility.
Photographer: Antoine Janssens
Model: Lauren Weber