Scott - Running
Kinabalu Ultra RC
- Agency
TOAST - Director
Florian Fatton - Cam & editing
Antoine Janssens - Drone operators
Louis & Gabriel - 3D
Scott Sports
SCOTT SPORTS, international outdoor sports brand called TOAST to realize three projects for their Running department. Firstly, a video campaign featuring new Ultra-trail shoes named “Kinabalu Ultra RC” and secondly a clip called “Awareness – Life is a Race”.
As soon as the concept/storyboard has been validated, a great adventure started! TOAST accompanied by the athlete Andy Symonds travelled to the South of France to capture amazing “multi-tracks” images and to test the Kinabalu Ultra RC in real conditions: long distance runs, sand, gravel, forest, peaks were on the program.
Our role
Design concept
Kinabalu Ultra RC Launch Video Campaign
Brand Teaser awareness Campaign
Executed in 2020
Racing Concept - Awareness Campaign
An emotional awareness video showcasing SCOTT Running’s RC Concept.
Few BTS
