Scott - Running

Kinabalu Ultra RC


SCOTT SPORTS, international outdoor sports brand called TOAST to realize three projects for their Running department. Firstly, a video campaign featuring new Ultra-trail shoes named “Kinabalu Ultra RC” and secondly a clip called “Awareness – Life is a Race”.

As soon as the concept/storyboard has been validated, a great adventure started! TOAST accompanied by the athlete Andy Symonds travelled to the South of France to capture amazing “multi-tracks” images and to test the Kinabalu Ultra RC in real conditions: long distance runs, sand, gravel, forest, peaks were on the program.


Our role
Design concept
Kinabalu Ultra RC Launch Video Campaign
Brand Teaser awareness Campaign


Executed in 2020

Scott Running Vignette image texte

Racing Concept - Awareness Campaign

An emotional awareness video showcasing SCOTT Running’s RC Concept.

Still content