NUII ICE CREAM

• Agency
  TOAST
• Director
  Antoine Janssens
• Executive Producer
  Robin Vaneberg
• Food stylist
  Lenaka
• Studio
  David Baumann
• Assist studio
  Dylan Endrion
• DOP
  Joe Simon (Texas)
  Florian Fatton (Tanzania & India)
• Co-producer Texas
  Polina Portnaya, Juliana Skerl
• 1er AC Texas
  Logan Lambert
• Photographers
  Max Muench (India & Tanzania)
  Nick Simonite (Texas)

Nuii is an Ice Cream brand which travels the world. Each flavour is associated with a special ingredient sourced from a hero country. Those flavours immerse you in the wild landscapes. This was the perfect match with TOAST as both share the same values! The objective was to create an international campaign promoting the brand’s new flavours: Tanzania (coffee) and India (mango/coconut). The journey began by exploring these above countries in search of authentic content which will be understood by everyone.

Specifications
x TV campaign, Europe
x Outdoor campaign, Europe
x Digital campaign, Europe
x Life style content for social networks

"TOAST deliver a rare combination of highly emotional and creative work with the upmost attention to detail & professionalism. We are proud to share our NUII adventure with them. They feel like an extension of our team."

Alicia Munday, Global Marketing Manager at Froneri, NUII