|Gilles Sandoz, Around Communication, Ursula Keplinger
|Director of Photography
|RoDo Works AG
|Marco Odermatt, Mikaela Shiffrin
|Still photography outdoor
|Still photography ski/action
|Tanks to Innsbruck, Saas-Fee, Zermatt, La Parva
Our latest campaign with LONGINES offers a behind-the-scenes glimpse into the life of ski champions Marco Odermatt and Mikaela Shiffrin. Our goal was to provide an intimate view of these athletes through heartfelt interviews, sharing the rise to fame, passions, and sacrifices throughout their careers. The campaign included filming in various locations around the world, such as Innsbruck, Saas-Fee, and Zermatt, where Mikaela and Marco were captured in various settings, including training on snow, playing piano, trail running, and gym sessions.
Despite encountering poor snow conditions during the shoot, the team was determined to overcome the challenges and follow the snow. They organized a dedicated team in Chile, South America, where the athletes were training. Our director, Logan Lambert, and DOP, Florian Fatton, were part of the film crew, while Gilles Sandoz was responsible for production and hired a technical crew in Switzerland, Austria, and Chile for the best shooting results. The result of this adventure was a stunning film and other social media assets, used globally by the brand, that truly capture the essence of what it means to be a ski champion and going "The Extra Mile".