Häagen-Dazs
2024 Summer campaign
Latest campaign for Häagen-Dazs, now gracing TV screens and spectacular OOH displays across the US.
Our campaign captures the essence of luxury and indulgence, bringing to life the exquisite craftsmanship and passion that define Häagen-Dazs ice cream.
Produced to the highest standards in the vibrant cities of Los Angeles and Paris, this campaign promises to delight ice cream lovers everywhere.
Experience the art of perfection with Häagen-Dazs – where every bite is a masterpiece.
| Clients | Häagen-Dazs |
| Creative | TOAST |
| Production | TOAST, around, Savvie |
| Creative Director | Antoine Janssens, Florian Fatton |
| Director | Antoine Janssens |
| Editor | Bruno Herlin |
| Post production & colors | Roger Köller, Dominic Frei |
| Music | Level by Leisure |
| Voice over | Allegra, Jingle Jungle studios |
| Talents | |
| Casting | Savvie |
| Models New York Strawberry Cheesecake | Amenah Soares, Jael Dorotan |
| Model Chocolate Cookie Crumble | Alex Jordonez, Najablu |
| Los Angeles shooting | |
| Director | Antoine Janssens |
| Still photographer | Tyrell Hampton |
| Executive producer | Gilles Sandoz, Sacha Di Bona |
| Line producer | Zak Riddle |
| Location Manager | Harley Bird |
| DOP | Kazu Okuda |
| 1st AC | Ajiri Akpolo |
| 2nd AC | Sophia Harbo |
| Gaffer | Vassily Maximillian |
| Key grip | Chephren Rasika |
| BB Electric | David Terry |
| Grip | Demetri Cooley, Robert Richard |
| SLT | Vishesh Pires |
| DIT | Earl Fulcher |
| Set Deisgn | Michael Sturgeon |
| Stylist | Christian Stroble |
| Hair | Johnnie Sapong |
| Makeup | Carola Gonzalez |
| Manicure | Stephanie stone |
| Paris shooting | |
| Directors | Michael Roulier & Philippe Lhomme |
| Executive & line producer | Gilles Sandoz |
| 1st AC | Thomas Nagabbo |
| Phantom operator & DIT | Thierry Pouffary |
Behind The Scene
OOH
