Extrême

Blue Heart Project

Client
Extrême Ice Cream

Agency
TOAST

Director
Antoine Janssens

Camera Operator
Nicolas Zimmermann

Creative Executive Producer
Robin Vaneberg

Photographer
Florian Fatton

With the support from
Coral Soul
Coral Guardian

Clement Brouste

 

Extrême, a brand known for its delicious ice cream, places special focus on everything that concerns our dear planet. All single-use plastic lids on cones have now been eliminated in Europe. In addition, the brand is supporting the critical work that the NGO Coral Guardian is doing to rehabilitate coral gardens growing at extreme depths in the Mediterranean Sea. This is a particularly meaningful project for TOAST, with a chance to encounter devoted, dedicated people and to create breathtaking images of the unexpected ecosystem, composed of large cetaceans from the Mediterranean Sea. 

Whale

Social Campaign

TEAM BEHIND THE PROJECT