COOP

• Client
  Coop
• Agency
  Jung von Matt/Limmat 
• Production Agency
  TOAST
• Head of production
  Robin Vaneberg
• Project coordinator
  Alicia Piattini
• Production Assistant
  Nathan Santshi
• Photographer & Artistic Director
  Max Muench
• Assistant photographer
  Ayla Altintas
• Op camera
  Stéphane Kharraji
• 1st assist OP camera
  Antonin Halm
• Editing
  TOAST
• Make up
  Noelia De Jesus
• Wardrobe stylist
  Juliet Martin

The new national campaign “Actions, not words” expresses COOP’s commitment to sustainability on behalf of people, animals and nature. Jung von Matt/Limatt agency in Zürich contacted TOAST to manage the production and realization of the "outdoor & digital" campaign for the cooperative. A meaningful project documenting 11 actions. In order to fulfill the creative mission, TOAST chose one of their talents, the photographer Max Muench from Berlin. Max is specialized in outdoor, landscape and adventure. He always looks for a fresh perspective and the unique light to illustrate authenticity. The shooting took place during five days all over Switzerland.

"In my career as a photographer, my experience so far has been that productions are typically stressful and complicated events. But working together with TOAST on several occasions and on three different continents has taught me otherwise. The entire team consists of absolute trustworthy professionals that bring not only great visions and joy to a production but also guide one through agency jungles and make things work out with great skill.

As Creative Director and photographer for the COOP campaign, I truly appreciated how TOAST managed to achieve the best possible outcome for the client by balancing the team’s creative freedom and meeting the client guidelines. The success of the COOP campaign was a great team effort in which TOAST played the major role in bringing Switzerland's top wholesale company's vision to life."

Max Muench, Photographer & Artistic Director